LIFE'S TOO SHORT TO BUILD STUFF NOBODY WANTS

04
Feb

Yet another fruitful session at IIT and it just couldn’t get any better than this.  In an enormously huge class, invigorating energy in the air was making a speaker all the more confident and glad about his decision to come to India. The speaker was exceptional Tim Malbon, founding partner of 'Made by Many', one of the favourite establishments in the U.K. Over the last five years, Tim has grown the company from a small consultancy incubated in the corner of an advertising agency, to a 30+ team of designers and hackers.

Various core competencies of Entrepreneurship were covered effectively by him, which included:

•Learning to appreciate and capture consumer perspective in problem definition

•Ideation in teams, unbridled with technological feasibility

•Product conceptualisation

•Learning from the best examples in the market

•Elements of the best design principles

•Hands-on tutorials

Technology today has successfully managed the amalgamation of digital world and real world to the extent that many apps developed at present cross digital world. For example: (1) The Uber app allows users to request a cab ride and pay via their mobile app as they put the charge on a credit card. Even if the user fails to know his/her perfect location, the Uber accesses one's GPS and tracks your location to pick you up. Once the cab ride is requested, the user can track the assigned driver on his or her phone map. It couldn’t get any easier for the user to get the fare quote of the cab ride before he can request, all he needs to do is enter the pick up and drop off locations.

(2) Barclay's Pingit app was developed in 2012 with the objective of making money transfer or lending money via mobile banking app.

One out of four apps developed are downloaded but never used again. Make app in such a way that it remains brand loyal. Brand loyalty is very important, and currently, clients are well aware of it. It is essential to create a long term value for people to help your company’s graph move upwards, or be prepared to face the indifference of your customers toward product and your organisation. Create veracious value chain for the accurate growth. Avoid wasting time and deliver your product in the customers' hands immediately before they change their mind.

 Today, people want brands to understand their needs and expect a lot. For example:  With Iphone series, Apple has set the consumer’s expectations high and hence they cannot afford to manufacture anything of lower standard, and not innovate in every launch. They changed the vision of the Smartphone industry unreservedly. Innovation + Customers needs= Growth for the Business. In order to innovate, one has to make sure not to make a product so difficult for the customers that they fail to use it. For example: -- A banking app requires seven sets of passwords before getting started. An individual is expected to enter those & other passwords every time he tries to use the app. He may get irritated and his desire to use the app will be diminished substantially.

Reduce waste and unnecessary expenses. Make a product so user-friendly that its desirability is guaranteed.  For Example: The world may come to standstill today without ‘Skype’. May it be long distance talk, or visual classrooms, Skype is the best and the only way to satisfy such needs.  #MysterySkype is the global guessing game that gets kids learning with Skype. The aim is to guess the location of another classroom by asking each other questions and learn more about different subjects, studies, books, etc.

Life is indeed too short to make products no one wants. Smart innovations are people-friendly.

 

By Hemisha Raigaga
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